*GRAND DESAIN PENGELOLAAN SOSIAL MEDIA*
*TEXAS ENGLISH SCHOOL*
_”Building a Digital Ecosystem for Future Global Leaders”_

*I. FILOSOFI DIGITAL BRANDING*
Di era digital saat ini, media sosial bukan hanya sarana promosi, tetapi menjadi:
DIGITAL CAMPUS
Tempat masyarakat:
✅ Belajar
✅ Terinspirasi
✅ Berinteraksi
✅ Bergabung
✅ Menjadi bagian komunitas
Maka akun media sosial Texas English School harus tampil sebagai:
“Media Edukasi Bahasa Inggris, Leadership, dan Future Skills yang inspiratif, modern, dan dekat dengan generasi muda.”

*II. POSISI BRAND DIGITAL*
*TEXAS ENGLISH SCHOOL*
Positioning Statement
“Membangun generasi global melalui Bahasa Inggris, komunikasi, kepemimpinan, dan keterampilan masa depan.”

*III. TARGET AUDIENCE*
Primary Audience
Kids (6–12 Tahun)
Melalui orang tua

Teens (13–18 Tahun)
Pelajar SMP & SMA

Youth (18–25 Tahun)
Mahasiswa

Parents
Orang tua siswa

Secondary Audience
• Guru
• Sekolah
• Komunitas
• Perusahaan
• Sponsor

*IV. DIGITAL ECOSYSTEM TEXAS*
WEBSITE
↓
YOUTUBE
↓
INSTAGRAM
↓
TIKTOK
↓
FACEBOOK
↓
WHATSAPP
↓
PENDAFTARAN

*V. STRATEGI KONTEN UTAMA*
Formula Konten TEXAS
40% EDUCATION
Bahasa Inggris
Speaking
Leadership
Future Skills

20% INSPIRATION
Success Story
Motivasi
Alumni

15% COMMUNITY
Aktivitas Siswa
Kelas
Event
Camp

15% ENTERTAINMENT
Quiz
Challenge
Games
Tren Viral

10% PROMOTION
Pendaftaran
Promo
Beasiswa
Program Baru

*VI. FACEBOOK STRATEGY*
Target
Orang Tua
Guru
Komunitas
Masyarakat Umum

Nama Akun
Texas English School

Jenis Konten
Parenting Education
Contoh:
5 Cara Membantu Anak Lancar Bahasa Inggris

Student Achievement
Prestasi siswa

Album Kegiatan
• English Camp
• Speaking Club
• Future Leaders

Artikel Edukasi
Tips belajar
Leadership
Karakter anak

Frekuensi
2 Posting per Hari

Format
60% Gambar
30% Video
10% Artikel

*VII. INSTAGRAM STRATEGY*
Tujuan
Branding
Trust Building
Lead Generation

Username
@texasenglishschool

Struktur Feed
Pilar 1
English Learning

Pilar 2
Leadership

Pilar 3
Student Activity

Pilar 4
Testimonial

Pilar 5
Promotion

Komposisi
Reels
50%

Carousel
30%

Stories
15%

Feed
5%

Target
1 Feed
2 Reels
10 Stories
Per Hari

*VIII. KONSEP INSTAGRAM REELS*
Series 1
Texas English Daily

Series 2
English Challenge

Series 3
Texas Students Speak

Series 4
Texas Future Leaders

Series 5
Texas Camp Moments

Series 6
Parenting Talk

Series 7
English Mistakes

*IX. TIKTOK STRATEGY*
Tujuan
Awareness
Viral Reach
Community Growth

Username
@texasenglishschool

Konten Utama
English Challenge
Contoh:
Berani baca ini?

Vocabulary Challenge

Student Transformation

Funny English

Teacher POV

English for Real Life

Camp Vlog

Target
2–4 Video per Hari

X. FORMULA VIRAL TIKTOK
Hook
3 detik pertama

Contoh:
❌ Jangan bilang “I am agree”

Body
Penjelasan cepat

CTA
Komentar
Share
Follow

*XI. YOUTUBE STRATEGY*
Tujuan
Authority Building
Trust Building
Long-Term Traffic

Nama Channel
Texas English TV

Konten Utama
Texas Kids Show
Texas Teens Podcast
Texas Speaking Club
Texas Future Leaders Talks
Texas Camp Documentary
English Learning Series

*XII. STRUKTUR KONTEN YOUTUBE*
Shorts
Durasi:
15–60 detik
Target:
5–7 per minggu

Video Reguler
Durasi:
5–15 menit
Target:
2–3 per minggu

Podcast
Durasi:
20–60 menit
Target:
1 per minggu

*XIII. PROGRAM YOUTUBE UNGGULAN*
English With Master Sam
Texas Future Leaders Podcast
Texas Success Story
Texas Parent Talk
Texas Global Talk

*XIV. WEBSITE STRATEGY*
Domain
www.texasenglishschool.id

*Fungsi Website*
Branding
Informasi
Pendaftaran
Lead Generation
Digital Learning

*XV. STRUKTUR WEBSITE*
Homepage

About Us

Program
• Texas Kids English
• Texas Teens English
• Texas Speaking Club
• Texas Future Leaders
• Texas English Camp

Event
Blog
Gallery
Registration
Contact

*XVI. BLOG STRATEGY*
Target:
SEO Google

Artikel:
5 Skill Masa Depan yang Wajib Dimiliki Anak
Cara Lancar Speaking dalam 30 Hari
Pentingnya Leadership bagi Remaja
Manfaat English Camp

Target:
8 Artikel per Bulan

*XVII. DIGITAL FUNNEL TEXAS*
Awareness
TikTok
Instagram Reels
YouTube Shorts
Facebook

Interest
Instagram Carousel
YouTube Video
Website Blog

Consideration
Testimoni
Aktivitas Siswa
Alumni Story

Conversion
WA
Landing Page
Pendaftaran Online

Loyalty
WhatsApp Community
Alumni Club
Member Area

*XVIII. KONTEN MINGGUAN*
Senin
English Tips

Selasa
Student Activity

Rabu
Speaking Challenge

Kamis
Leadership Content

Jumat
Motivasi

Sabtu
Testimoni

Minggu
Promo Program

*XIX. TARGET TAHUN PERTAMA*
Instagram
10.000 Followers

TikTok
25.000 Followers

YouTube
5.000 Subscriber

Facebook
5.000 Followers

Website
50.000 Visitors

*XX. STRUKTUR TIM DIGITAL*
Digital Marketing Manager

Content Strategist
Copywrite
Graphic Designer
Videographer
Video Editor
Social Media Specialist
Community Manager

*XXI. KONSEP BESAR BRANDING TEXAS*
BUKAN KURSUS BAHASA INGGRIS BIASA
Tetapi:
English Learning
•
Public Speaking
•
Leadership
•
Character Building
•
Future Skills

SLOGAN DIGITAL TEXAS
“Learn English. Build Confidence. Create Leaders.”
HASHTAG UTAMA
#TexasEnglishSchool
#TexasFutureLeaders
#TexasSpeakingClub
#TexasKidsEnglish
#TexasTeensEnglish
#TexasEnglishCamp
#SpeakLeadInspire
Dengan grand desain ini, seluruh platform (Facebook, TikTok, Instagram, YouTube, dan Website) akan saling terhubung menjadi ekosistem digital pendidikan modern yang tidak hanya menjual program kursus, tetapi membangun komunitas belajar, menciptakan pengaruh positif, dan memperkuat posisi Texas English School sebagai pusat pengembangan Bahasa Inggris, komunikasi, dan kepemimpinan generasi masa depan.